Search Engine Marketing
Use the Right Words to Help Customers Find You
Search engines have become the #1 resource for people looking for a local product or service. According to Niesen/NetRatings, the Internet has surpassed every other form of business listing available:
82% use Internet search engines like Google, Yahoo! and Bing
65% use the Yellow Pages telephone directory
50% use the Internet Yellow Pages
44% use their local newspaper
33% use the White Pages telephone directory
29% use television
20% use direct mail
State Street Digital can put your business where people are looking most by using the right mix of keywords to properly describe your services.
It’s the first step in converting visitors into customers.